Are you thinking about hiring a SEO company? Not sure what questions to ask or what to expect? You are not alone. There are many SEO companies in Tampa Bay, and choosing the right one is a key to your website’s success. So I decided to write few tips that will help you to understand what SEO analyst is about and what you can and should expect from them.
1. Website Analysis
In order to come up with a good plan, analyst will first need to analyze your website. They will look for things like: Is your site user friendly? Are there any errors? What is your current site ranking? What type of links and how many does your site have? What is your site’s structure?; and many other things. A good and thorough analysis is key to coming up with a good plan to help you to improve your ranking.
2. Strategic plan
Once a good analysis is completed, a SEO can come up with a plan on how to optimize your website. Don’t be afraid to ask, what they will be doing or how. After all, you own the website and it may be a good idea to know what is happening with it.
3. Action
Your SEO should be open about methods they are using and what they are working on. They may suggest updating your site’s content, writing blog posts containing certain words of phrases, and other things. Make sure you work with your SEO to complete those actions, as it will speed up the process or improving your site’s ranking.
4. Monthly Reporting
You should receive some type of reporting showing you, what was completed and what were the results. Most SEO companies will provide you with monthly reporting on what they did last month and what impact it had on your site. You can see things like- updated position for keywords, a traffic report, an error report, etc. Don’t be afraid to ask questions. You want to make sure that the money you are paying for the service is well invested. Your consultant should also tell you what they will be working on next month.
Finding the right SEO may be a difficult task, but it is important that you do your homework. There are many SEO companies in Tampa Bay- do your research. You can ask questions like: “Can you guarantee my site will reach number one ranking on Google?” If the answer is yes- run! The truth is- no SEO analyst can guarantee results. Improving site ranking is a slow process that involves a lot of different things and not everything can be controlled. Search engines change their criteria all the time. In addition, building your ranking is an ongoing process. Even when you reach a high ranking, it takes a lot of work to maintain it.
In the next article, we will consider common mistakes when hiring a SEO firm. I would love to hear from you what experiences you have had when working with local SEO firms. What things did you look for? Did you have any bad experiences that we can all learn from? Please share below in the Comments section.
